Want a record ROI on a new product launch? Looking for product innovation that isn’t just your version of the competitor’s product? Want to develop a product family with specific brand language? How about some help facilitating your internal product development process?

Bally Design creates real value in every product we design providing an aesthetic that serves and celebrates the broader purpose of functionality, reliability, patentability, manufacturability (at the target price point), and most importantly usability—that unique balance between the human touch and mechanical structure.

We research the user needs and benchmark competitive products. We help with patent searches, conceptualize the design, build prototypes, test them and revised the design. We then design and engineer all details of the mechanical parts in CAD, including specifying fasteners, textures, and materials and deliver the complete CAD assemblies and control drawings. We also review the drawings request changes and corrections to the parts. We work on numerous North American, European and Asian produced products in conjunction with our clients’ manufacturing engineers and have toured manufacturing facilities in China, Japan and Italy.

With our graphics and exhibit design capabilities, we develop design guides that formulate a standard of brand aesthetics for a consistent appearance characteristic which speaks to key brand attributes—i.e. high performance, high reliability, innovation and user friendliness. We also design product graphics, GUI, packaging, and the marketing communication support (collateral materials to merchandising systems) to integrate all aspects of your new product strategy and brand objectives.

Many of the products you see here are top sellers in their categories and in most cases have influenced innovation in the redesign of existing product families, spawned breakthrough “next gen” products or even brand new product lines.